11111

COURSE INTRODUCTION AND APPLICATION INFORMATION


dlm.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Spring
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • The student will be able to define strategic planning and factors affecting strategic planning in retailing.
  • The student will be explain the importance of HRM in retailing and how human resources planning is conducted.
  • The student will be able to define main operations in retail industry.
  • The student will be able to explain product strategies, types and importance of these strategies in retailing.
  • The student will be able to explain pricing strategies in retailing and the importance of pricing in the industry.
  • The student will be able to explain and comment on brand management and the strategies followed by successful brands in retailing.
  • The student will be able to explain promotion strategies in retailing with examples.
Course Description

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to retail management Chapter 1
2 Introduction to retail management Chapter 1
3 Building and Sustaining Relationships in Retailing Chapter 2
4 Building and Sustaining Relationships in Retailing Chapter 2
5 Strategic planning in retailing Chapter 3
6 Retail Institutions by Ownership Chapter 4
7 Retail Institutions by Ownership Chapter 4
8 Midterm exam
9 Retail Institutions by Store-Based Strategy Mix Chapter 5
10 Retail Institutions by Store-Based Strategy Mix Chapter 5
11 Case Study 1
12 Case Study 2
13 Mega retailers and their supply chain structure Collecting information from the related web sites of the retailers
14 Project presentations
15 .
16 .
Course Notes/Textbooks Barry Berman and Joel R. Evans, Retail Management: A Strategic Approach (11/E), Prentice Hall 2010; Christopher H. Lovelock and Jochen Wirtz, Services Marketing (7/E), Prentice Hall, 2011; Jay Diamond and Gerald Pintel, Retail Buying (8/E), Prentice Hall, 2008; Michale Levy and Barton E. Weitz, Retailing Management (8/E), McGrawHill, 2012.
Suggested Readings/Materials International journals (Journal of Retailing, International Journal of Retail and Distribution Management).

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
10
Portfolio
Homework / Assignments
3
20
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
6
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
3
Field Work
Quizzes / Studio Critiques
1
10
Portfolio
Homework / Assignments
3
5
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 Be able to analyze complex problems and bring a multidimensional perspective to problems by creating a synthesis of ideas with the practical education they are taking in the field of logistics and supply chain and realize the improvable areas by the help of their independent thinking abilities and have the ability to provide opportunities with innovative processes
2

Know the sector well by working in projects together with industry partners to solve real life problems and to support social responsibility activities and be able to identify and solve the problems with the help of their experience in project management and teamwork 

3 Be able to find creative solutions to the problems they face in the academic or professional areas while considering the goals and the constraints in logistics and supply chain operations with the help of their interdisciplinary education
4

Be able to take place in the sector related communications networks, follow up the changes and improve themselves accordingly when necessary in order to keep their personal and professional competencies within their business sector

5

Have information about the sector related market leaders, professional organizations and their positions in the sector

6 Be able to use the current and widely used software, information and communication technologies in the fields of logistics management and supply chain and identify the strengths and weaknesses of these
7 Be able to prevent the problems that may evoke from communication issues of the groups they take part in by taking proactive decisions
8 Be able to foresee the unexpected problems and uncertainties in the processes and manage these with flexible, effective and quick solutions;
9 Have the necessary skills to understand the coordination mechanisms and undertake part in the integration between the departments and members of the supply chain;
10 Be able to analyze the logistics and supply chain management processes using management science perspective and analytical approaches, analyze relevant concepts and ideas with scientific methods, interpret and evaluate the data
11 Be able to use the theoretical methods related to design, planning and decisionmaking within the scope of logistics activities in the application areas
12 Be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chain considering the developments, changes and trends in the sector
13 To be able to speak a second foreign at a medium level of fluency efficiently

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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